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Everything about Frida Kahlo (Mexico City, 1907- 1954) has been written, confirming, almost to the point of exhaustion, that she is the most famous Mexican artist in the world. For many she could even be the most famous among all the art figures that have become icons beyond their work.

Not even Frida, who painted her face in more than fifty self-portraits, could have imagined the extent of the infinite mirror that the current “Fridamania” represents. Everything about her is important: her historical moment, the temperament of a woman who knew how to make herself seen in an environment of macho giants, her political tendencies, the controversy of her relationships and love affairs, her painting —which André Breton defined as “A ribbon around a bomb”—, her writing, her phrases, her dressing style, her character and entire personality that have become an object of popular appropriation present in all kinds of memorabilia.

In 2018, the exhibition Making Her Self Up at the Victoria & Albert Museum in London broke record number of visits, just on the first day it sold more than 20 thousand tickets. In that same year she became the first artist that Google Arts & Culture presented in a 360-degree retrospective a journey around her house. Over 800 images of paintings, drawings, sketches, works of art, videos and interactive stories are available to users, who can access them through a mobile app.